Somewhere in the autumn of 2014 my then employer Sasja van Horssen was approached by his friend and lifestyle journalist Marcel Langedijk with the question if we could help him setting up a trip to Esteli, Nicaragua for him and photographer Jesaja Hizkia and get him in touch with some cigar manufacturers for interviews and pictures in the factories. Marcel, who has been to Nicaragua more often, thought it was time that Nicaragua got a beautiful coffee table book about the cigar lifestyle too, a book nobody ever did except about Cuba and that the time was right for a book about Nicaragua considering the growing sales numbers, superb quality and the growing appreciation for Nicaraguan tobacco, not just in the USA but also in the rest of the world. Nicaraguan cigars dominate the ‘top 25’ lists the last few years and so a book seems appropriate.
I set up a trip, meetings at Joya de Nicaragua, A.J. Fernandez, Rocky Patel, Plasencia, Oliva, Padron and Drew Estate as requested, personally I would have added Perdomo as a major player too, Nica Suenos from my friend Skip Martin and back then I hadn’t met Noel Rojas yet otherwise I would have added him too and interviews with a few boutique brand owners, and I got to come along as I made all the appointments and had all the contacts, my then employer went along as translator as he’s fluent in Spanish. At our hotel, Los Arcos, I met Hector from Espinosa Cigars/La Zona and after seeing the La Zona factory Marcel and Jesaja decided on the spot that they had to be included in the book too, just as the Fe Y Alegria school we visited, a school that’s being supported by Pronica, a foundation that I helped to get started for with & for my then employer.
The name of the book is Cigaragua, a name that Marcel came up with after a few glasses of Flor de Caña. We were having some drinks and cigars at the courtyard of Los Arcos when Marcel just blurted out that name and immediately said “no, that’s to cryptic” but Jesaja and I were sold, perfect name. The next morning Marcel changed his mind and started to like the name more and more, and decided to go forward with the name.
The 12×12 inch coffee table book is not just about tobacco but also shows Esteli, Jesaja Hizkia took a lot of great pictures that are included in the book. The book is now available in Dutch and English and Spanish, German and possible French translations could follow in th near future. I know there are plans to release it in the United States as well but Marcel didn’t say when even though I asked, so if you want to know when the book is being released in your country contact Marcel or Sasja van Horssen.
Other than setting up this trip and proof reading the book before it went to the printer, I am not involved with the book, I gain no money from sales or promoting the book. But I like the book (and Nicaraguan cigars) so much that I wanted to spread the word about the book anyway.
Here are some pictures I took from the book (with my iPhone):
And I shot a little video: Cigaragua video on youtube